Engaging with Email Marketing

How are you speaking to your customers? How do you capture their attention? Be top of mind with your clients by being at the top of their inbox!

Email marketing is one of the most effective ways to speak to customers, and it is FREE! While other marketing platforms like Facebook, Instagram or online ads can be very effective in reaching your audience, email marketing provides you the opportunity to directly communicate to your customers with measurable results, without having to pay for them.

Setting up an email database is super easy and effective. Email tools, such as MailChimp, allow a business to set up an email database and sort contacts through a variety of segmented lists. This program also allows the user to create and design emails, then send them out through scheduled timing. You are then able to measure the effectiveness and results of email campaigns with statistics on open rates, click throughs to your website, and even who on your list was interacting with the email, providing the opportunity to get sales with those most engaged through more follow-up.

Ready to grow your database? Embed a sign-up form on your website that transfers all contacts to the segmented list of their choice. As customers sign-up you can even greet them with an automated welcome email, offering a thanks or a promotion to entice the sale. Sending an email to existing lists? Personalize your message with their name and help grow the customer relationship.

Running a sale, event, product launch or more? Invite your customers to be a part of your business with email marketing targeted for them!

If you are looking to grow your business with email marketing but don’t know where to start, we can help! HUES Consulting is dedicated to identifying and executing a well-rounded marketing strategy that will help your business achieve success. Keep watching for vendor workshop sessions and more!


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